During World War II, statisticians from Abraham Wald’s team analyzed all the planes returning from battles and highlighted the areas with the most bullet holes, as shown in the image illustrating this post. The goal was to identify where the aircraft structure should be reinforced most efficiently: not too much to make the plane too […]

In a dimension as sensitive as Health, and more specifically, in the communication between doctor and patient, the process of communication between these interlocutors takes on an extremely particular and unique connotation. Several studies have shown that this activity is not always carried out in the best possible way. What can be done to improve […]

So… How is the Strategic Planning for the Market Access area of your company going? Or, to be more direct, I could ask: Does your company’s Market Access area have a concrete Strategic Plan? In other words, does the Market Access area align with the overall strategic planning of your company? Do the action plans […]